Apple Ipad and Galaxy Tab

http://www.cio.com/article/615869/Galaxy_Tab_Vs._IPad_it_s_Oranges_and_Apples?page=1&taxonomyId=3050

The above article basically talks about the differences between the design and marketing strategies of the two tech giant’s innovations - Apple Ipad and Samsung Galaxy Tab. On the first note, it talks about the target audience both the companies aim at in their promos. Apple shows that its subjects in the ad are sitting at home or office and using the Ipad sophisticatedly, and Samsung’s user roaming around with the Tab. Both the products being aimed at technical market, I barely feel that this point in the ad would influence tech savvy people. All that a technology buyer looks for is what features it offers and its usability. 

I quite agree with the points regarding the size, weight and flexibility of both the products. Irrespective of the differences, I would say that Tab is being released into the market only after seeing the Ipad, the first tablet computing device up-close. So obviously the Ipad’s competitors would want to match up the performance and popularity of the product that has already created a stir in the market. Today, technology is all about competition and being a step ahead of another company. If I were the Tab developer, the only thought that would have come to my mind would be adding one perfect reason for people to buy the Tab and “beat the ipad”.

The core competencies of Apple have always been innovation, development and user-benefitting products. Since the very beginning of their entry into the market, they have shown their competitors what leaps technology can take in terms of features, usability and popularity. It’s very tough to maintain this since so long, yet they have been delivering the best – what they are known for. These values have already gained them really faithful consumers who am sure would go out of the way to pay more for their services. 

Samsung is planning to release Tab with a 2 year contract which the Ipad does not have. Am sure  all you Ipad users are very thankful to Apple for this wise decision. Also, this can be considered as one of the most important factors in choosing a winner in the ‘tablet wars’ compared to just an advertisement showing where and how it is being used.